The Red Dot Award: Congratulations Ferrari, You’re a Winner!
Posted on Mon 7th Aug 2017 at 09:12
For the third year running, Ferrari has taken the Red Dot: Best of the Best award for the maximum expression of design quality and ground-breaking design.
The strictly limited series of bespoke cars built to commemorate the 50th anniversary of Ferrari in Japan, the Ferrari J50, took the top spot receiving the top Red Dot Award in the prestigious annual Product Design competition this year.
This sports car is a sophisticated two-seater, mid-rear-engined roadster which was based on the 488 Spider. The J50 is famed for its radically futuristic design cues and was exalted by the Red Dot judges for its innovation. Under the direction of Flavio Manzoni this model has been created by the Ferrari Design team with just 10 examples of the J50 being built in the spirit of Ferrari’s fuori serie tradition.
In addition, the international jury of design experts also awarded Ferrari Red Dot distinctions for the high design quality of the GTC4Lusso, LaFerrari Aperta and the 458 MM Speciale. The award ceremony focusses attention on the design excellence that characterises Ferrari’s entire model range during the year that the Ferrari celebrates its 70th anniversary.